

PANELS
5 July, Friday
Registration of participants
In the beginning was the Concept (Small, Boutique or Major Festival?)
- Moderator: Boyan Pinter (music industry expert, Spike Showcase)
- Panelists: Ivan Valkov (founder Spirit of Burgas), Csaba Маta (OZORA Festival)
Festivals and the Cities (Festivals as an attractive tourist products)
- Moderator: Veselin Dimitrov (Forbes Bulgaria)
- Panelists: dr. Beatriz Garcia (International cultural policy and mega-events expert), Spiros Pengas (Thessaloniki former deputy mayor in culture & tourism), Marta Pallares (Primavera Sound, Yourope board member)
Internationalization and Marketing of Festivals
- moderator: Velislava Popova (Editor in Chief, Dnevnik)
- panelists: Ed Walsh (Global Head of Sales, Easol), Nikki McNeil (Global Publicity), Aniela Russeva (Webit Festival)
New content for festivals? World music as a cultural bridge (UPBEAT Platform discussion)
- Moderator: Veronika Vajda (Hangvetö)
- Speakers: Duygu Muhurdar (Ethnomusicologist, booking agent, booker at Pozitif), Lisa Nasta (event manager and programmer, Glastonbury Festival), Bojan Djordjevic (Tudo Mundo Festival, Ring Ring Association)
6 юли, събота
Registration of participants
Live is Noisy (Issues and challenges for outdoor cultural events: urban policies for culture and nightlife)
- Moderator: Simeon Vassilev (GLAS Foundation, Sofia Pride)
- Panelists: Lutz Leichsenring (nightlife expert, Clubcommission Berlin board member, Azucena Mico (Global Head of Research and Projects, Sound Diplomacy), Spiros Pengas (former deputy mayor in culture & tourism of Thessaloniki)
Yourope – European Festival Association (Presentation of association’s activities)
Presenter: Marta Pallarès (Yourope board member)
Festivals in Numbers (Data as a proof of economic, cultural and social value)
- moderator: Elena Lilova (Alpha Research)
- panelists: dr. Beatriz Garcia (International cultural policy and mega-events expert), Diana Andreeva – Popyordanova (Observatory of Economy of Culture), Azucena Mico (Global Head of Research and Projects, Sound Diplomacy)
Ecology of Music Festivals (How to Accelerate the Green Transformation of the Festivals + working groups)
Moderator: Nika Milunovic (Circular Economy & Sustainability – EU Climate Pact Ambassador)
Panelists: Eric Ritz (Global Inheritance, Coachella Festival), Lisa Nasta (Glastonbury Festival), Gwenn Sharp (Founder of The Green Room)