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Music Talks Conference is a music conference, part of A to Jazz’s professional program. Established in 2018, it aims to support the work, development and international professional network of artists, promoters, festival organizers, cultural organizations, institutions and music industry professionals from Bulgaria, the Balkan region and Europe. Among the priorities of the Music Talks Conference are the exchange of experience and knowledge, discovery of new talents, new territories for music and festival business, cross-countries collaborations, cultural tourism, sustainable development of the cultural sector and cultural policies.

Music Talks Conference is supported by Sofia Municipality Culture Program, National Culture Find and the Ministry of Tourism of Republic of Bulgaira

PANELS

5 July, Friday

Registration of participants

In the beginning was the Concept  (Small, Boutique or Major Festival?)

  • Moderator: Boyan Pinter (music industry expert, Spike Showcase)
  • Panelists: Ivan Valkov (founder Spirit of Burgas), Csaba Маta (OZORA Festival)

Festivals and the Cities (Festivals as an attractive tourist products)

  • Moderator: Veselin Dimitrov (Forbes Bulgaria)
  • Panelists: dr. Beatriz Garcia (International cultural policy and mega-events expert), Spiros Pengas (Thessaloniki former deputy mayor in culture & tourism), Marta Pallares (Primavera Sound, Yourope board member)

Internationalization and Marketing of Festivals

  • moderator: Velislava Popova (Editor in Chief, Dnevnik)
  • panelists: Ed Walsh (Global Head of Sales, Easol), Nikki McNeil (Global Publicity), Aniela Russeva (Webit Festival)

New content for festivals? World music as a cultural bridge (UPBEAT Platform discussion) 

  • Moderator: Veronika Vajda (Hangvetö)
  • Speakers: Duygu Muhurdar (Ethnomusicologist, booking agent, booker at Pozitif), Lisa Nasta (event manager and programmer, Glastonbury Festival), Bojan Djordjevic (Tudo Mundo Festival, Ring Ring Association)

6 юли, събота

Registration of participants

Live is Noisy (Issues and challenges for outdoor cultural events: urban policies for culture and nightlife)

  • Moderator: Simeon Vassilev (GLAS Foundation, Sofia Pride)
  • Panelists: Lutz Leichsenring (nightlife expert, Clubcommission Berlin board member, Azucena Mico (Global Head of Research and Projects, Sound Diplomacy), Spiros Pengas (former deputy mayor in culture & tourism of Thessaloniki) 

Yourope – European Festival Association (Presentation of association’s activities) 

Presenter: Marta Pallarès (Yourope board member)

Festivals in Numbers (Data as a proof of economic, cultural and social value)

  • moderator: Elena Lilova (Alpha Research)
  • panelists: dr. Beatriz Garcia (International cultural policy and mega-events expert), Diana Andreeva – Popyordanova (Observatory of Economy of Culture), Azucena Mico (Global Head of Research and Projects, Sound Diplomacy) 

Ecology of Music Festivals (How to Accelerate the Green Transformation of the Festivals + working groups)
Moderator: Nika Milunovic (Circular Economy & Sustainability – EU Climate Pact Ambassador)

Panelists: Eric Ritz (Global Inheritance, Coachella Festival), Lisa Nasta (Glastonbury Festival), Gwenn Sharp (Founder of The Green Room)

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